• 51% of UK men and 49% of women, identify themselves as video game players.* However, only 6% of UK developers are women**
  • 39% of UK adults use their mobile phones to access the internet*** and for multiple other, smart applications. However they are still at the mercy of the relatively old technology that makes up their battery
  • Today one often hears ‘but I need to be seen to be using Twitter,’ and just about everyone is constantly trying to be ‘social’. What if you just stopped? And started listening for a while? Commercially, what might you gain and what might you learn socially instead?

*Internet Advertising Bureau